During the 1940’s a different design movement took shape, which was a combination of beauty, simplicity and functionality. The element of functionality has been greatly influenced by Scandinavian history, as the Viking period played an important role in Scandinavian culture. This period can be seen as the beginning of Scandinavian design creations. The Scandinavian style carried the main characteristics of this period in their modernist approach to national decorative arts.
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The formation of Scandinavian modernist design may have begun in the 1940’s, but it was not until the early 1950’s that it began to take shape as a recognizable entity. The modern decorative style was heavily influenced by the appearance of Scandinavian design on the world scene. Most furniture arrangements were messy and simple, giving the whole space a warm sense of content described as “hygge” in Danish.
Gordon described the Scandinavian design as an alternative to the planning fascism of the Nazi era, describing it as democratic, natural, minimal, intimate and focused on the home and family, not the state. Although its popularity declined between the 1960s and 1980s, the renewed focus on sustainability during the 1990s and early 2000s gave new impetus to the trend.
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Concerning the codes that characterize the Scandinavian style of decoration, the colours that prevail in it are mainly cold and soft shades. Scandinavian decoration is based on cold colours, such as blue or white. These shades are everywhere, so they can be mixed with other pastel colours such as pink or pastel green. Concerning textures and patterns, the Scandinavian style features natural textures, with an emphasis on light wood and fabrics and materials, such as cotton, that add softness to the space.
Thus, the right combination for a Scandinavian decoration results from the combination of materials such as wood and cotton. For example, cotton and plaid cushions together with a wooden coffee table create the perfect harmonious effect for a Scandinavian style of decoration.
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